Here’s why buyers are interested

If your trade business isn’t doing as well as it used to, you might think now isn’t a good time to sell. But in 2025, that’s not always true. In fact, many buyers are actively looking for businesses that have had a tough stretch – as long as there’s a clear path to improvement.

That means if your business is underperforming but has a good foundation, you might still be able to sell, and even come out ahead.

Buyers Are Taking More Risks

The market right now is a little uncertain. Prices are changing, materials cost more, and there’s a lot of talk about tariffs and labor. But this kind of environment is when some buyers get more aggressive, not less.

These buyers are looking for what they call “distressed” or “opportunistic” deals. That simply means they want to find businesses that are not doing great today but have strong potential with the right leadership, systems, or investment.

Trade businesses often fit that bill. Why?

• They have steady demand (people always need HVAC, plumbing, or electrical help)
• Many are family-run and could do better with more structure
• Labor or pricing issues may be temporary

A buyer who knows the industry might look at your business and see a real opportunity.

What Makes an Underperforming Business Still Valuable?

Even if profits are down or things feel messy behind the scenes, buyers may still be interested if your business shows signs like:

• A solid base of repeat customers
• Skilled technicians or team members
• A good local reputation
• Equipment or vehicles in working condition
• A market area with steady demand

These are things that can be improved or built upon. Buyers know that. What they’re looking for is a business with a future, not just one with perfect books today.

What You Can Do If You’re Struggling

If you’re unsure whether your business could sell, here are some steps you can take:

•  Find out what it’s worth as is. It might surprise you
• Take stock of what’s working (people, customers, services)
• Get your financials in order, even if they don’t look great
• Be honest about what’s not working
• Think about what the business could look like with more support

You don’t have to fix everything before having a conversation. In many cases, buyers want to get in early and help with that part.

You Don’t Have to Be Perfect to Be Valuable

It’s a common myth that you need a perfect business to sell. Right now, some buyers are specifically looking for businesses that need work, as long as they see a way to grow.

If your trade business is having a hard time, don’t count yourself out. A conversation today could lead to a real opportunity tomorrow.

Let’s talk and see what your options look like — no pressure, just a helpful conversation to see if this market is the right fit for you.